My Roles

Visual Design, Motion Graphics, Illustration, UX/UI

Awards

Overview

A new brand, website, and app for a travel planning service to visit the town, Waco, located in central Texas.

Semi-Finalist - Adobe Design Achievement Awards

Identity

Old Logo & Name

The existing brand doesn't allow the user to know that the brand offers travel planning for Waco.

New Logo & Name

With a name change to Travel Waco, and holding on to the concept that Waco is in the heart of Texas by modifying the iconic location marker, this brand refresh gives the company new life.

Mission Statement

Brand Voice

Travel Waco's mission is to bring visitors to Waco, Texas where they can stay, eat, shop, and enjoy the town like a local. We believe in southern hospitality while making the guest feel as if they are at home in a new place.

The brand voice must feel modern, casual, and inviting. All communications must make the user feel at home in a new place.

Application

Navigating

The user can use the hamburger navigation to the left to tab through the different sections.

Screens:

Exploring

By selecting the "Explore" tab, the user can explore different things to do in Waco such as Attractions, and add them to their trip.

Screens:

Launching

& Signing Up

The app will launch and  allow the user to register/sign in. From there, the user can begin to explore the app.

Screens:

Planning

By clicking the "Plan" tab, the user can select their travel dates, book a hotel, and book a flight.

Screens:

AR Camera

The "AR Camera" tab will bring the user to an augmented reality experience that is interactive with the city of Waco. This allows them to learn history while gaining coupon perks they can use during their stay at local businesses. 

Screens:

Web Landing Page

Applied Branding

All merch can be sold at local tourist shops and Magnolia Market.

Shirts

Postcards

view other work: