My Roles

Visual Design, Motion Graphics, Illustration, UI

Photography sourced from:

Another Look Photography

Overview

A new brand, website, and additional assets for the non-profit organization focused on providing tech for those who may not have access in Portland, OR.

Identity

Old Logo

New Logo

The existing logo is straight forward, but doesn't inform the viewer of what the company does.

Staying true to a typographic logo and marrying it with the tagline "Powering a digital future", the new logo informs the viewer that the company does deal with technology at some capacity.

Mission Statement

Free Geek’s mission is to sustainably reuse technology, enable digital access, and provide education to create a community that empowers people to realize their potential.

Brand Voice

The brand voice must be empowering, inspiring, and educated. All communications must make the user feel included in the

digital future.

Web - Landing Page

Editorial Piece

Editorial illustration imagined on TIME's website.

Marrying the concept of tech + environment + sustainability.

Applied Branding

Shirts

Employees - Green / Volunteers - Blue

Stationery

Thank you!

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